Motion 01
Social conversation
Turn existing, relevant social questions into useful conversations, with a human ready to take over.
Use this when comments or DMs already contain genuine product or service questions. Count qualified inquiries rather than total engagement. Verify the exact platform feature and allowed message flow before automating anything.
Decision brief
Turn a repeated question into a response workflow
Count questions from people who may actually need the offer. A comment that only reacts to a post is different from a request for price, availability or next steps. Classifying the inbox first prevents a team from optimizing a large but irrelevant engagement number.
The first version can be manual: one useful answer, a clear boundary around what cannot be answered automatically and a named person who handles follow-up. Only then does it make sense to evaluate a supported automation trigger.
What to do first
- Label 30 recent inbound interactions as buyer question, support request, or general engagement.
- Write one direct answer and one handoff rule for the most common buyer question.
- Run a small manual baseline before testing one supported trigger.
Run a small comparison
- Classify a recent sample of comments and DMs by intent.
- Respond manually to one recurring buyer question for a short baseline.
- Pilot one permitted flow and compare useful conversations and handoff failures.
Questions to resolve
- Which question appears repeatedly?
- What must a human decide?
- Does the platform support the exact trigger on this account?
How to read the result: Keep the path when more relevant people get a useful answer without increasing confusion, complaints or abandoned replies.
What this does not justify
- Treat likes, views or comments as blanket permission to message people.
- Automate a workflow when nobody owns the reply queue.
MeasureQualified conversations and response time
Stop or revise whenPause automation if the trigger is unsupported, complaints appear or qualified conversations fail to improve.