Methodology
An explainable readiness framework for choosing a small customer acquisition experiment.
What the score means
Each software-relevant motion has a 100-point internal readiness score. The 70-point threshold only means that a software category is worth evaluating; it is not a vendor endorsement, predicted conversion rate or legal compliance judgment.
Social weights buyer/task 20, relevant signal 25, response gap 15, owner 15, trigger 15 and capacity 10. B2B outbound weights buyer/task 20, ICP 20, economics 20, validated sample 15, contact/CRM process 15 and capacity 10. Website chat weights buyer/task 15, inquiry signal 25, repeated need 20, response gap 15, human handoff 15 and capacity 10. Landing-page conversion weights buyer/offer 20, traffic 25, current bottleneck 20, measurement 15, owner 10 and capacity 10.
Other paths
Lifecycle email weights stage 20, consent 30, audience 15, need 15, owner 10 and capacity 10. Phone response weights call signal 25, missed calls 20, team 20, region 15, process 10 and capacity 10. Content production weights task 25, frequency 20, editing bottleneck 20, distribution 15, CTA 10 and capacity 10.
Partner referrals, organic discovery and foundation first remain editorial alternatives. The current assessment uses foundation first when a paid-tool path does not clear hard exclusions and threshold.
Hard exclusions and uncertainty
No automated DM when the user reports a restriction, a missing supported trigger or no human handoff. No B2B outbound when cold outreach is restricted, the ICP or contact process is absent, or nobody owns replies. Website chat requires repeated visitor questions, enough actual inquiries, a human handoff and a separate review when regulated data is involved. Landing-page review requires measured relevant traffic, a specific offer, a known bottleneck, a conversion baseline and an owner. No lifecycle email without documented opt-in and unsubscribe. Phone and content paths require a real workflow and fit checks.
An unknown answer does not satisfy a prerequisite. More unknowns lower result confidence. A single path wins; ties follow a fixed editorial order after exclusions. The score never considers commissions or affiliate status.
Limits and changes
The tool is directional. It cannot verify your legal obligations, platform permissions, data quality, economics or product fit. Use the 30-day plan to gather evidence before spending more.
Rules are versioned in the local project. Corrections and substantive scoring changes will be dated before publication. Product feature statements link to official sources; each newer page shows its own review date.