Field guide
Find a social signal before automating
Separate repeated buyer questions from general engagement.
The useful signal is a question that a response can move forward. A high view count does not show how many people need the offer, and a high comment count can include support or jokes.
Decision brief
Know which interactions signal a buyer question
A social audience can be active without asking for the offer. Review actual comments and DMs, labeling product questions, support needs and general engagement separately. The smallest useful signal is a repeated question that a person can answer clearly.
Build a manual response baseline before counting automation as an improvement. Record response time and whether the person continued toward a useful next step, not just whether a message was delivered.
What to do first
- Export no personal data; tally the last 30 interactions in broad categories.
- Find a repeated question and note where the current response breaks down.
- Measure manually answered qualified conversations for two weeks.
Run a small comparison
- Label 30 recent interactions by intent.
- Answer one repeated buyer question manually for two weeks.
- Compare useful conversations, time and complaints before automating.
Questions to resolve
- How many questions concern a real purchase decision?
- What answer helps without overpromising?
- Who follows up?
How to read the result: Move toward automation only when the relevant question repeats and the manual answer demonstrably helps.
What this does not justify
- Equate impressions with buyer demand.
- Store private messages in a public analytics sheet.
MeasureRelevant inquiries per month and time to a useful reply
Stop or revise whenIf repeated buyer questions are rare, improve content and response clarity before automation.